4oD over Christmas


21_12_07_blackbooks
Originally uploaded by Catfunt

I spent most of yesterday putting together the pages on 4oD for the Christmas break. Do you promote the Catch Up stuff that’s on telly or the huge amount of archive that we’ve just added – what will people want? You run through the different scenarios of how people’s TV consumption changes over Christmas alongside questions of whether they’ll have broadband access and the like. I had an argument with nice guy Charlie, the 4oD marketing guy, about the rates of broadband penetration in the UK (“Will people have broadband access if they’re at their parents?”). The head of new media operations overheard us bickering and suggested as it was past 6pm on the channel’s last working day maybe we should just head home. Anyway, I’ve gone for promoting the archive up to Boxing day and after that it’s the four free series of Shameless on 4oD in anticipation of the new series that starts 1 January.

Back in the day when there were only three channels people used to complain about the number of repeats. Now we have whole channels that are effectively the repackaging of repeats (any channel with the word ‘gold’ in the title). I guess the other way of looking at video-on-demand services is that they’re just repeats on demand or repeats that you missed the first time around. Happy Christmas.

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